The story of the Kuore lure brand begins with a deep passion and love for fishing. Its founder, Lassi Leppinen, has been an avid angler for years, spending countless days on the waters of Eastern Finland in search of the perfect lure—one that would meet all his expectations. Along the way, he realized that despite the vast selection of excellent lures on the market, none of them fully satisfied his needs. That’s when the idea was born: why not design better lures himself?

Determined to create his own, Lassi set out to develop lures that would not only be highly effective but also stylish and of exceptional quality. Each Kuore lure is the result of extensive testing and refinement—if a lure didn’t outperform commercial products, it was further improved. The final shape of a single lure was only achieved after testing dozens of prototypes and up to 50 different molds. This uncompromising development process ensures that Kuore lures meet the expectations of even the most demanding anglers.

Kuore lures are specifically designed for the native predatory fish of Finnish waters—zander, perch, and pike. The brand’s core philosophy is to offer versatile lures that provide a reliable option for any situation, regardless of the body of water, season, or fishing conditions. Each lure is a fusion of performance, quality, and Scandinavian design.

Kuore is more than just a lure brand—it is a tribute to Finnish fishing culture. Every Kuore lure is designed in Finland, and this is something we hold dear. Few manufacturers on the market can say the same, which is why we take pride in Kuore being a true representation of Finnish lure design.

Lassi Leppinen’s passion and unwavering commitment are evident in every Kuore lure. This brand was born out of the needs of anglers, tested in Finnish waters, and perfected to excellence. Kuore is more than just a lure—it’s a part of the fishing trips that create lasting memories.

Welcome to experience the uniqueness and effectiveness of Kuore lures—the result of Finnish design and passion!