The story of Kuore lures begins with founder Lassi Leppinen’s lifelong passion for fishing. Despite the wide variety of lures available, none fully met his needs during countless days on the waters of Eastern Finland. That’s when he decided to design his own.

His vision was clear: to create lures that deliver outstanding fish-catching performance. Each model is the outcome of rigorous testing and refinement—dozens of prototypes and as many as 50 molds were tried before the perfect shape was achieved. This uncompromising process ensures that Kuore lures meet the expectations of even the most demanding anglers.

Crafted with a focus on perch, zander, and pike, Kuore lures are built to perform in every season and under any weather or water conditions. They combine proven fish-catching ability with high quality and clean Scandinavian design.

Welcome to experience the effectiveness of Kuore lures!