REPLACE LUCK
With Kuore Lures
At Kuore, we guarantee that every lure has been tested by multiple anglers and proven to be highly effective. In fishing, luck plays a big role, but with Kuore lures, you minimize its impact
Swimming Action
Only the best
Every one of our lures is designed with swimming action as the top priority. Countless versions of each lure model have been tested and fished with before the final design is approved for production. We want Kuore lures to be known for their appealing action and exceptional fish-catching ability.
Our Story
The story of the Kuore lure brand begins with a deep passion and love for fishing. Its founder, Lassi Leppinen, has been an avid angler for years, spending countless days on the waters of Eastern Finland in search of the perfect lure—one that would meet all his expectations. Along the way, he realized that despite the vast selection of excellent lures on the market, none of them fully satisfied his needs. That’s when the idea was born: why not design better lures himself?